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3 New Affordable Indian Designer Labels You Need To Know

Avani Purohit

1/3 ​JODI

Who: Co-founded by stylists Gauri Verma and Karuna Laungani

Why we love the label: The Jodi Life’s playful take on block printing shows you that the Indian craft doesn't necessarily need to be traditional or kitschy. The fruit and animal prints are hand-block printed on natural textiles available in the country - cotton, silk and khadi. Start shopping already!

What: Dresses, Kurtas, Bags, Bottoms


2/3 Nicobar

Who: Founders of Good Earth, Simran Lal and Raul Rai

Why we love the label: The summer dresses, chanderi skirts, ivory and tropical printed cushions - we love it all! The minimalist, elegant designs make it so that you'll want to either get to your nearest island destination stat - or buy the entire line and make believe you're on holiday 24/7. The best bit? There's a men's line, too!

What: Tops, Dresses, Bottoms, Home Products, Menswear


3/3 Akuri by Puri

Who: Mother-daughter duo Smiley and Bollywood actress Amrita Puri

Why we love the label: Their contemporary designs are on par with global trends but they're super affordable, too. We suggest giving your regular high street brands a break and checking out their latest collection on their Facebook page.

What: Tops, Bottoms, Outerwear, Kurtas, Dresses



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