Can we just take a minute to talk about how Nykaa is killing it in the beauty game? I know I’ve said this before, but the online beauty retailer keeps outdoing themselves with the brands they’re bringing to their site – often exclusively, and for the first time in India. Case in point: K beauty phenomenon Laneige, which just marked their foray into Indian territory with a launch on Nykaa.com.
I don’t use the word phenomenon lightly here – Laneige changed the K beauty game; and in many ways put the Korean beauty revolution on the international map – when they launched their range of sleeping masks, the Water Sleeping Mask in particular.
It’s now a cornerstone of the brand, and is great for pore-refining, brightening, and hydrating – overnight, as the name suggests. This is a good place to start if you’re looking for a light yet effective alternative to a heavy night cream, or just an introduction to the brand in general.
Once you’ve seen the results of the Water Sleeping Mask and convinced yourself that the hype is real, give the other sleeping masks a go – the Lip Sleeping Mask is one of my favourite lip products because of how quickly and effectively it turns chapped lips into plump, soft soup coolers, for instance.
The entire Water range is a real winner, and all of it is available on Nykaa – Laneige also makes some stellar BB Cushion foundations which which aren’t on the site yet, but should hopefully show up soon.
Let me know what you end up trying, and what your thoughts are!
Available on Nykaa.com.