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The #EvaChenPose: What It Is And Why Everyone On Instagram Loves It

Anushka Mulchandani

You’ll need a handbag, shoes, a fruit and the backseat of a car!

For those of you who don’t know, former magazine editor, Eva Chen is currently the Head of Fashion Partnerships at Instagram. Yep, Instagram! So it shouldn’t come as a surprise when I tell you that she has her own highly popular hashtag: #EvaChenPose.

For a few years now, like every other girl, Eva has been posting images of her accessories on social media. Sounds pretty simple, right? But there’s a reason they get upwards of five thousand likes each. See, she has a standard pose for these photos and of course, the accessories count too. Take a look:

A photo posted by Eva Chen (@evachen212) on

A photo posted by Eva Chen (@evachen212) on

The images all have four constant things in it – Her choice of shoes and handbag of the day, fresh fruit and a car.

A photo posted by Eva Chen (@evachen212) on

She poses with everything, from Chanel and Louis Vuitton to Anya Hindmarch and Adidas and makes sure she has a fruit or some kind of food in the frame; even if it’s her daughter’s half-eaten leftovers.

A photo posted by Eva Chen (@evachen212) on

Why people love it? Eva has always been of the opinion that an original image makes all the difference. Post something that’s you and something no one else is doing and the likes will come. So while it’s ok to give the #EvaChenPose a shot or two, it’s also important to find something that’s original and very you.

A photo posted by Eva Chen (@evachen212) on

Today not only is she a major fashion influencer, she also has over six hundred thousand followers and a long list of fans taking inspiration from her #EvaChenPose.

A photo posted by Amy in SF (@chasing_amy66) on

A photo posted by Esther (@esthergdh) on

So next time you’re rushing to get that mirror selfie before you leave, remember that you can just take a great one en route in the backseat of your car!


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