They’re available in stores TODAY
Every time a new International beauty brand hits the shelves it feels like my birthday! It’s one less thing you need to look out for when you’re traveling and for a brand like Smashbox, it’s any beauty addict’s dream come true. As a brand that literally emerged out of a photo studio (Smashbox Studios, L.A.), Smashbox has been a celebrity and makeup artist favorite for years! Their products have an extensive fan following worldwide and for good reason.
One of the most important things you want from your makeup is for it to last long and stay in place all day. Since Smashbox was created in a studio, all their products were made to withstand harsh studio conditions – from all the hot lighting to wind machines and constant costume changes.
And as for the star products, their Photo Finish Foundation Primer is legendary and Lilly Singh a.k.a Superwoman even has a Smashbox liquid lipstick shade named after her (It’s called Bawse, duh!)
The collection launches at Sephora stores in Mumbai and Delhi today and in the next two months, they’re going to have their own stand-alone stores. And if even that isn’t enough, they’ll soon be available online too!
Now that I’ve gotten you sufficiently excited, get your credit cards ready because here’s what you need to buy when you hit the stores this weekend.
Smashbox Photo Finish Lash Primer
Apply this before your mascara for va-va-voom lashes!
Smashbox Brow Tech Matte Pencils
The precise pencil allows you to draw on super fine lines giving you the perfect brows.
Smashbox Always On Liquid Lipstick
When they say ‘Always On’ they mean it! This lipstick won’t budge, even through an intense make out session.
Smashbox O Plump Lip Plumper
Does this explain itself? When you want your lips to look just slightly plumper and naturally pink, this is the product you need.
Smashbox Photo Finish Pore Minimizer
It gives you a super smooth base before you put your foundation on and it even helps your makeup stay on longer.