Kylie Jenner has been dropping cryptic hints about a makeup surprise since a while now, and the cat’s finally out of the bag! The eyeshadow palette, in fact. The teen beauty star just dropped her first eyeshadow palette a few hours ago, under her brand Kylie Cosmetics, and it’s semi-eponymously titled The KyShadow Palette.
A collection of nine pressed powder shadows, most of them that fall in the bronze family and hence referred to as The Bronze Palette, Kylie kept repeating on her Snapchat how she was really particular about this one coming out first (yup, which means there’s more!).
“I have been waiting for this moment for way too long. This eyeshadow palette is literally my baby,” she says in the tutorial video she released on the Kylie app. "All of the makeup artists who work with me know that I'm very specific about the browns that go on my eye, and I really feel like I perfected it in this palette."
She also brings out her makeup artist, Ariel Tejada, to demonstrate exactly how to use every single colour in the neutral palette – from the highlighting shade to a fun muted orange to make the colours pop. Here’s the tutorial:
Here’s what it looks like being unveiled - notice the dope packaging!
Kylie revealed she’s been using this palette everyday for the past 5-6 months: “Every Snapchat video, every Instagram you’ve seen me in, it’s been this palette,” she says. “It’s been so hard to keep this a secret.”
Kylie swatched the 9 shades that create her famous signature eye look – Jasper, Quartz, Topaz, Goldstone, Citrine, Tiger’s Eye, Hematite, Bronzite, and Obsidian, on her Snap Story – take a look!
To kick off the launch with a bang, the young beauty mogul went around hand-delivering the palettes to some of “the biggest Kylie Cosmetic supporters in L.A.” before they come out. All excited, giggling girls who we bet are freaking out right about now. Trust Kylie to create her own marketing plan.
If you’re wondering when you can get your hands on them, stay tuned to KylieCosmetics.com on 27th July, at 3:30 am IST – which means you might have stay up a little tonight if you really want this – because this stuff is going to get sold out in minutes! Finally, Kylie revealed two more palettes are set to launch before the end of this year and she’s currently working on her fourth one.
“I should be a makeup artist. Fuck.”