Christophe Robin, guardian of French national treasure Catherine Deneuve and international treasure Tilda Swinton’s hair and maker of some of the best haircare products in the world, is now giving away free 20-minute appointments to any woman who walks into his new salon in Paris.
Why? Because he’s a marketing genius, since the idea is to convert curious passersby into long-term customers of his products. “I’m certain if you put my products in people’s hair, they’re going to like them,” he told Vogue – and so if you find yourself in Paris anytime soon, head to Rue Bachaumont, where Christophe is setting up his new salon, and ask for a blow-dry.
As a long time fan of his products – namely the Regenerating Mask and the Cleansing Purifying Scrub – I can guarantee, much like Christophe, that once you try them, you’ll be a fan for life.
It’s a great idea, one that would be amazing if incorporated by more hair salons – makeup counters are all about the express makeovers where you get to try products before you buy them, so why not hair salons too?